Vertically- own props like sounds, equipment, studios, and publicity.
High concept- SFX stars - special effects and stars
films are often sequels, prequels and remakes or based on a popular book.
Distribution window- know when to release a film-
Film brands that are successful in many ways:
- DVD/blue-ray
- on demand TV
- network TV
- internet downloads
- soundtrack albums
- video games
- novelisatioins
Conglomerates will try to use synergy- marketing lots of things at the same time even though it has nothing to do with the film. It ties lots of things in as you known that brand works.
E.g. a soundtrack album could be produced by the record company, a novel can be produced and also a computer game can be produced etc.
Press junkels- distributors to generate press interest.
Saturation/blanket- where a films released across a huge number of cinemas.
Multiplexes- more profitable because they house a large number of screens under one roof. They can provide a more modern and viewer friendly experience.
Film festivals- an attempt into making people want to buy your film- good reviews.
High concept- selling the stars to talk.
Above the line- is a type of advertising through media such as television, cinema, radio, print, web banners, and web search engines to promote brands. This type of communication is conventional in nature and considered impersonal to costumers.
Below the line- is efficient for targeting a limited and specific group. This can take the form of tie ins with other products and companies.
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