Busted- Lutterworth college

Glossary revison.

Vertical integration: the link of one company of two or more stages of production. it is normally done by separate companies.


Above the line marketing: advertising technique that uses specific channels that promote products
Below the line marketing: focused on retail; branding, merchandise. marketing that does not use paid media e.g. not adverts on tv


Synergy Marketing: how all the components of a company and marketing campaign work together.


Merchandising: promoting the sales of goods that relate to the film.


Viral Marketing: viral marketing is when an advert is shown on the internet on a website such as youtube.


Conglomerate: a large company that is made up of a large amount of unrelated business. 


Subsidiary: a company that is owned by a bigger company


Digital screen network (DSN):digital protection technology to give UK audiences a much greater choice of what they go and watch.


High Definition (HD): the resolution of the picture is higher than standard TV


Blu ray: shows high definition videos and can hold large amounts of data so that means that the quality of the picture is much better

Digital distribution: put onto something digital. for example downloading something off the internet. 


Independent cinema: made by independent producer and films that are made outside of the studio system.


Mainstream cinema: commercial films that are made by big entertainment companies


Piracy: illegal reproduction of another work. for example, someone recording a film on their phone in a cinema and then selling it to people as if it were their own.


Niche audience: a specific audience that the product is being focused on. for example having specific features that will satisfy that particular audience.


CGI: computer generated images. 


Proliferation: a rapid increase of numbers.


Word of mouth advertising: saying something good about the film to someone else and then that person will spread the news. passing information from one person to another. this is done through, emalis, talking face to face, and texting.

How to structure a response.

Ao1- argument- 25 marks
Ao2- examples- 25 marks

Use the correct vocab- 4 quadrant

45 minutes to produce response

Introduction-Breif express your opinion
                    Identify you film institution
                    Pre-production, production, distribution (wide release) and exchange (how can i buy or watch)

Main- US v UK- link to me
          Disney v Momentum
Disney- Tron, Toy story
Momentum- Film4, Moon, Kick ass

Conclusion- What does the future hold?
                   Tech becomes cheaper
                   Watch at home/ on the move
In the future tech will become cheaper and then more films will be able to afford to film in 3D. Also people will want to watch films online instead of going to the cinema and then it will be hard for indie films to get noticed. Especially if major films take a blanket release as you wont notice that some film have even come out. But Companies that are in the Big six wil grow and will then buy out more screen in cinemas which will then put independent films at a disadvantage.


Arguements

• Will make a lot of money through advertising
• Both have established actors featured in the films
• Both in the group of the Walt Disney group
• Big budgets for both films

Ideas for answer:
 DISNEY:

• Walt Disney is part of the six and in 2009 it revenues $36.1The Walt Disney Company owns the ABC Television Network, cable networks including ESPN, the Disney Channel, soapnet, A&E and Lifetime, 277 radio stations, music and book publishing companies, production companies Touchstone, Miramax and Walt Disney Pictures, Pixar Animation Studios, the cellular service Disney Mobile, and theme parks around the world.most country's. Divided into 4 segments: parks and resorts, media network, studio entertainment, and consumer products. Distributes motion pictures under walt disney pictures which includes Pixar animation studios, disney animation studios, disney toon studios, hollywood pictures and touchstone pictures. Disney own smaller companies and corparations so is a conglomerate company. has made 6/10 of the highest grossing films.

Toy Story 3

• Budget:$30,000,000
• Opening Weekend:$29,140,617 (USA)
• Gross:$415,004,880
• Disney Digital 3-D (3-D process)
• Sound Mix: Dolby Digital    
• Tom Hanks (woody) got paid $15,000,000
• Let out in Europe first
• Advertising: $35,000,000

Tron

• Budget $170,000,000
• based on the original tron- pre production
• green screen so could make it 3D
• Daft punk produced soundtrack
• Distribution released in 3D
• Disney monorail turned in tronorail
• Merchandise- tech gadgets, clothings, toys
• DVD, blueray, online
• Opening Weekend:$44,026,211 (USA) (3451 Screens) 
• Gross:$400,062,763 (Worldwide)
• Sound Mix: DTS, Dolby Digital, SDDS
• IMAX 3D, $150 3D glasses
• Spent about $150m on advertising                                               

MOMENTUM:

• Which is also known as Alliance films UK company, and is one of the leading independent motion picture distributors in the UK and Ireland and releases approximately 20 theatrical films a year, with several stv releases.

Kick ass

• Made a comic to base the film on- pre-production
• Distribution: $37m opening weekend in the US. not a four quadrant film, was aims at 14 years olds boys. The film was rated 15 so there was a limited audience.
• Almost set back the release date as couldnt find right person to play main character (dave)
• production- saved money by green screening, most of the cast was British except Nicholas Cage
• exchange was blueray and DVD

Moon

• Pre-production was an original idea
• Distibution- released in hardly any cinemas, and left quickly for DVD release
• Distribution right for the film are handled by sony pictures worldwide aquisition whose main focus is non- theoretical markets. Where films generally go straight to DVD
• Production- $5m budget and was filmed in a studio over 33 days.
• Kevin spacey didnt have much faith and didnt agree to doing the voice of GERTY untill he had seen the rough cut
• Premiered at 2009 sundance film festival and made $6,700,000 and box office
• exchanged to DVD

127 Hours.

127 hours on Prezi

Hollywood film production.

Hollywood film production

• Hollywood makes approximately 120 films a year.
• High production values- high budget affords
• Special effects
• Actors
• Great script
• Exotic locations
• New camera technology- camera work

Block busters

Block buster is a high budget production and is aimed at mass markets. It also mostly relies on vital merchandisings. No Block buster film gets to go ahead unless it can justify itself in terms of its TV spin-offs, squeals  merchandising, opportunities and DVD tie-in.

Spider man 2 

-before: deals ($30m).

-Script and development cost a total of $10m and the script is only 5% of the total budget.

- Writer David Koepp netted an eight-figure pay-day.

- Prize winning novelist, Michael Chabon

- Likely uncredited but well paid script doctors were drafted in to re-write certain scenes.

Licensing cost them $20m.. Marvel owns the Spider man character, and has owned the character since Sony brought movie right in 1999. This caused ongoing bickering and ligation between Marvel and Sony. Because of this, it pushed the licensing price up even further. Stan Lee the co-creator of spider man acts as an executive producer on spider man 2. For this he gets paid $1m (£540,000)by Marvel. Stan threatened to sue for share of profits from licensing. 

During the shoot ($100m)

Most of the money goes out to the stars of the movie, the director, and the producers. They are paid a traditional weekly wage for the length of the shoot.

Above the line: this costs the studios to be committed to paying before the cameras role.

They pay and costs:

• Producers - $15million
• Director- $10million- The director has less and less autonomy and is obliged to cut or shoot.
• Below the line- $45million
• The physical production expenses cast- $30million

The amount of cost after all of the editing was $70million and the special effects alone cost $65million. The lions share of the post-production budget is now spent on special effects and editing is a sizeable chunk and effects the  budget on block buster. It is one of the big spends that is growing fast. Music cost $5million and was no more than 2% of the budget. Danny Elfman composed the music for spider man 2 and did it for about $2million. Sony music soundtrack puts out the official soundtrack with tracks by Jetand Train.

The sell was $75million and the cost of prints and advertising was also $75million. The prints and advertising is not included in the actual production budget. This is because studios will spend more money on marketing the film rather than that making of the film which was $200million. Spider man is worth about $821million (£446million) worldwide!

Kick Ass.

Kick ass is a superhero comedy film and was based on the comic book of the name by John Romita jr and Mark Millar. The films actual release was March 25th 2010 in the UK and in the US was released April 16th 2010. The film was directed and produced by Matthew Vaughn and was also produced by Brad Pitt (actor), Kris Thykier, Adam Bohling, Traquin Pack, and David Rei. Brad Pitt also co-wrote the screen play along with Jane Glodman. The film is altogether 1 hour, 53 minutes. In all of the footage there is about 18 minutes that were deleted but if the film was a hit Matthew said he would do an extended cut. The film was released out on DVD and Blue ray in America August the 3rd 2010 and were released in the UK September 6th 2010. The film sold 1.4 million in the first week and one-third of these were blue ray disks. Kick ass was debuted as the number one on the DVD sales chart. The budget to the film was estimeted to be $30,000,000.  The opening weekend of the film brought in £3,881,704 and was shown in 402 screens, and in America it brought in $48,043,505 the film was a financial success.

Kick ass later then released a video game that was based on the movie, and the game was produced by WHA entertainment and Frozen code-base. It was first released through the app store to the iPhone and iPod touch. For other marketing before the film posters were released. There were posters of just the cover of the film and other posters that were released has just one of the characters on. This was so that the audience could relate more to each character and get to know what that character was about.

Kick ass the film tells us about and ordinary teenage boy who decides that he is going to become a real life superhero and calls himself 'kick ass'. Not only is he trying to become more popular but is also trying to impress a girl. He gets caught up in all sorts of situations, one being in a big fight with another superhero 'big daddy' who is a former cop . Big daddy is trying to bring down a drug company and owner 'lord Frank D'Amico' and has trained his daughter who is now eleven to be the ruthless  vigilante 'hit girl'. In the end they all work as a team to bring down frank but have to get out of the situation frank has put them in first, but hit girl is the real hero of the story. But Kick ass the film, despite its violence and black humour, generally had positive reviews!

The cast:

• Aaron Johnson as David Dave Lizewski/Kick-Ass
• Nicolas Cage as Damon Macready/Big Daddy
• Chloe Grace Moretz as Mindy Macready/Hit-Girl
• Christopher Mintz-Plasse as Chris D'Amico/Frank D'Amico's son/Red Mist
• Mark Strong as Frank D'Amico

having a few well known actors/actresses helps a film sell a lot more as people will recognise the name and think of the previous film that the actor/actress has been in. If they have been in good films that the particular audience is aimed at likes them then its bring in the much more people to watch the film and buy all the merchandise that comes with it. Also by making Kick-ass a more attractive character also brings in more girls to see the action film and this also widens the audience.

Kick ass was filmed in several places, these places were Hamilton, Ontario, Canada (Dip 'N' Sip Donuts) Winston Churchill Secondary and other locations in the UK. These include Elstree Studios and the opening sequence with Nicolas Cage was filmed in a sewage plant in East London. The film got an 'R' rating by the MPAA, it was rate this because of the violence, strong language, drug use, nudity, and sexual scenes. It was rated a 15 by the BBFC and the director (Matthew Vaughn) felt that it was about right for the film but was a little confused when it was rated a PG in France. The film got huge amounts of awards/nominations, it got nominated for, teen choice awards (Choice Movie Actor: Action adventure, Choice movie villain, Choice movie: Action adventure, Choice movie breakout female, and choice movie breakout male ). It was also nominated at Peoples choice awards, The comedy awards, Young artist awards, and Critics choice awards. It was nominated in Empire awards and won the best British film and best newcomer awards. In the MTV awards kick ass won best breakout star and biggest bad-ass star, and was nominated for best fight. the star rating for the film is 7.9 stars.

Special effects

Disney!

Walt Disney which is shortened to Disney the the worlds biggest conglomerate in terms of revenue and was founded October 16th 1923. It was founded by the Disney brothers cartoon studio who were Roy and Walt Disney.Walt Disney productions were known as a leader in the American animation industry before it was diverted into a live-action film production, travel, and TV. The Walt Disney company expended and started divisions focused on theatre, radio, publishing, and on-line media. The company is best known for the products from its film studios named ' the Walt Disney motion pictures group' and still today are one of the most well known studios in Hollywood and most country's. Disney also own and operates the ABC broadcast television network. The most well known and earliest creation of Disney is of course Mickey Mouse, and is the official mascot for the Walt Disney company.It is also known as the creator of sleeping beauty, snow white and the 7 dwarfs, fantasia and many many more!

 

Walt Disney company was the famous that there has now been several Disneyland created and the most famous one in America. It was place created for anybody to have a good time no matter how old you are. It provides everything for everyone and attracted visitors all over the world and there are 14 parks all over the world. One of the major expansions was the monorail created in America 1959.  Disneyland was a big hit and still is, it is being made better and bigger all the time and i myself have been there 3 times. Its said to be one of the best lifetime experience and i sort of agree as it amazes you each time.

famous film are:

• all the Toy Story's 
• cars 2 (2011)
• Alice in wonderland (2010)
• up (2009)
• tinker bell and the lost treasure (2009)
• Bolt (2008)
• ratatouille (2007)
• Mulan (1998)
• A bugs life (1998)
• 101 dalmatians (1996)
• Hocus pocus (1993) 
• Honey i shrunk the kids (1989)
• popeye (1980)
• Dumbo (1941)
• Fantasia (1940)

There are so many more, some more famous than others but are all great films!