Exam speak
- The issues raised in the targeting of national and local audiences (specifically British) by international institution.
- The ways in which the canidates own experiences of media comsumption illustrate wider patterns and trends of audience behaviour.
Blumer- 4 ways
first- different kinds of peole, vocation, wealth, and cultrrual.
second- anonymous individuals, people of the mass audience so not know eachother.
third- little interaction of people, the oppertunity to mill, as do other people in the audience.
forth- coinsidence that we do things. People will communtcate to organise things.
Uses in gratifications
Watch things for entertainment, information, or identification.
hierachy of needs
The main areas that are identified in this models
a) need for information about geographical and social worldnews and drama
b) need for identity - using characters and personalities to define sonse on self/social behaviour
c) need for social interaction through experienceing realationshipsand interaction
d) ne3ed for diversion- use media for purpose of play and entertainment.
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