Vertical integration: the link of one company of two or more stages of production. it is normally done by separate companies.
Above the line marketing: advertising technique that uses specific channels that promote products
Below the line marketing: focused on retail; branding, merchandise. marketing that does not use paid media e.g. not adverts on tv
Synergy Marketing: how all the components of a company and marketing campaign work together.
Merchandising: promoting the sales of goods that relate to the film.
Viral Marketing: viral marketing is when an advert is shown on the internet on a website such as youtube.
Conglomerate: a large company that is made up of a large amount of unrelated business.
Subsidiary: a company that is owned by a bigger company
Digital screen network (DSN):digital protection technology to give UK audiences a much greater choice of what they go and watch.
High Definition (HD): the resolution of the picture is higher than standard TV
Blu ray: shows high definition videos and can hold large amounts of data so that means that the quality of the picture is much better
Digital distribution: put onto something digital. for example downloading something off the internet.
Independent cinema: made by independent producer and films that are made outside of the studio system.
Mainstream cinema: commercial films that are made by big entertainment companies
Piracy: illegal reproduction of another work. for example, someone recording a film on their phone in a cinema and then selling it to people as if it were their own.
Niche audience: a specific audience that the product is being focused on. for example having specific features that will satisfy that particular audience.
CGI: computer generated images.
Proliferation: a rapid increase of numbers.
Word of mouth advertising: saying something good about the film to someone else and then that person will spread the news. passing information from one person to another. this is done through, emalis, talking face to face, and texting.
